Dog Rock Shopping Centre joins myBoulevarde and gets set for a $8 Million refurbishment

Local shopping at its best is set to get even better in 2009 with the announcement that myBoulevarde will undertake an extensive refurbishment of the Dog Rock Shopping Centre in Albany.

The $8 Million redevelopment has been designed by Roberts Gardiner Architects and is expected to take 9 months to complete, with an anticipated completion date in September 2009. At the completion of the project Dog Rock will become part of the myBoulevarde brand of local shopping centres and be renamed, ‘Dog Rock Boulevarde – where local shopping is at its best’.

Myboulevarde is happy to announce that the Dog Rock – Albany refurbishment project will include a complete interior and exterior refurbishment of Centre. In particular the Woolworths Supermarket and Liquor Store will be upgraded. With the Woolworths store in the Albany, one of the first stores in regional Western Australia to receive the new store concept.

Externally, the Centres’ upgrade will include new facades, entry statements and upgraded and modernised signage and the Centres’ car park will be resurfaced and redesigned to improve both vehicle and pedestrian traffic flows. Internally, the focus is on improving shopper comfort with the refurbishment including the installation of banquet style seating in central locations on the lower level and a tasteful makeover of the public toilet facilities. With new feature fittings, benches, basins and tap-ware.

Dining at Dog Rock Boulevarde will also be enhanced with the centres’ Café, Bakery and Ice Creamery tenancies being reconfigured to provide better exposure and access to the Centres’ food choices. The Alfresco seating areas will also be improved to create an inviting dining experience for all.

Myboulevarde is a group of boutique shopping centres in Western Australia. The shopping centres are located at Dog Rock – Albany, Busselton, Newman and Kambalda. Myboulevarde brings local shopping at its best to regional Western Australia and is excited to announce this refurbishment project at its Albany centre.

The refurbishment of Dog Rock - Albany will not just be of benefit shoppers, it also presents exciting commercial opportunities to retailers looking to maximize their exposure in regional Western Australia. Retailers can take advantage of the exciting upcoming developments at Dog Rock – Albany through Retail Leasing, Mall Leasing and Mall Media opportunities. There are still spaces available, so to be part of local shopping at its best at Dog Rock Boulevarde in Albany go to www.myboulevarde.com.au

To stay up to date with everything that is happening at Dog Rock – Albany and the entire myBoulevarde group of shopping centres visit www.myboulevarde.com.au.

How shopping at Myboulevarde Shopping Centres just got even more rewarding

Myboulevarde has launched an exciting Rewards Program which is designed to ‘reward’ customers for choosing to shop at myboulevarde retail outlets. The Rewards Program is just another way in which the myboulevarde group of shopping centres aims to deliver local shopping at its best to shoppers in Western Australia. The Rewards Program is also an excellent way for retailers to Reward their customers for loyalty.

Participating in the myboulevarde Rewards Program is easy and best of all, it’s free. To get started visit www.myboulevarde.com.au and select the Reward Card signup icon from the Home Page, fill in the registration form and submit to myboulevarde. It is that simple. Once your enrolment is received by myboulevarde your Rewards Card will be posted to you.

Your myboulevarde Rewards Card can be used at participating outlets at all four myboulevarde shopping centres; Dog Rock in Albany, Busselton, Newman and Kambalda. Each retailer will set their own Reward and these may include discounts, incentives and other rewards. Full details of the Rewards will be advertised on the website and participating stores will also have details of their Reward displayed ‘in-store’. Visit the www.boulevarde.com.au often to stay up to date with Rewards, Promotions and Competitions in myboulevarde shopping centres.

To celebrate the launch of the Rewards Program, myboulevarde is giving one lucky Rewards Card holder the chance to win a new Apple iPhone. To be eligible you must sign up for your Rewards Card by 31 March, 2009. To get your Rewards

Card and be included in the draw for an Apple iPhone visit http://www.myboulevarde.com.au/reward-card.aspx today.

The Rewards program is a great opportunity for myboulevarde retailers to reward their customers for loyalty. Retailers who choose to participate in the Rewards Program have the opportunity to design their own Reward which means retailers can offer the most suitable reward to their customers.

Myboulevarde retailers can enrol in the Rewards Program by visiting http://www.myboulevarde.com.au/Retailer-SignUp.aspx and completing the online application form. You will then be sent confirmation of your enrolment and a launch kit to help you promote your Reward to your customers. This is an exciting opportunity for retailers and all myboulevarde retailers are encouraged to participate.

Myboulevarde offers boutique shopping at its best. Located locally in Albany, Busselton, Newman and Kambalda and featuring and exciting range of specialty stores. Myboulevarde is a great way to shop and with the launch of the Rewards Program shopping at a myboulevarde store could save you money and make you eligible for exciting incentives.